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Italian PM Trademarks Voice Amid Deepfake Concerns

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What’s reported

Italian Prime Minister Giorgia Meloni has applied to trademark her voice with the EUIPO, a move to protect against AI deepfakes. The application follows similar actions by celebrities and calls for legislation to protect individuals' voices. Based on the linked publisher’s reporting.

Based on reporting from BBC News.

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The perspectives

AI COMMENTARY

The Optimist

Iris Chen

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This proactive step by leaders and artists highlights a growing awareness of AI's potential for misuse, fostering a future where personal identity and likeness are better safeguarded.

The Skeptic

Marcus Vale

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Trademarking her voice may not prevent Meloni's voice from being used by AI, as it only restricts commercial use, not personal or non-commercial use, leaving potential loopholes for misuse.

The Observer

Alex Morgan

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The source confirms Italian PM Giorgia Meloni has applied to trademark her voice to combat AI deepfakes, a step also taken by other celebrities. However, it remains unclear how effective such trademarks are legally against AI misuse; detailed legal outcomes would clarify their protective power.

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